Guests / CRM

One 360° view of every guest.

A single, rich 360° view of every guest across the entire journey: profiles, history, documents, compliance, preferences and loyalty in one place. Search, merge and de-duplicate so there is one trusted identity for each guest — the record every other product reads from and writes to.

One guest, 360°

Find anyone fast and keep a single trusted record per person.

Guest 360 profile

A 12-tab unified view with VIP, loyalty and risk banners.

Search & filter

Debounced search across names, loyalty number and masked passport.

Merge & de-duplicate

Atomically combine duplicate guests with a full audit trail.

Documents & compliance

Stay ahead of expiries and on the right side of privacy law.

Documents & expiry

Passports, visas, photos and verifications with expiry tracking.

Expiry dashboard

Everything expiring in the next 30 / 14 / 7 / 1 days, property-wide.

GDPR / POPIA consent

Consent tracking, data-subject requests and auto-anonymisation.

Blacklist & audit

Reasoned apply/lift history and a full change audit trail.

Care & preferences

Know what each guest needs before they ask.

Medical & accessibility

Allergies, conditions and access needs with emergency-risk flags.

Companions & relationships

Link guests with symmetric relationship types.

Tags & notes

Categorised, colour-coded tags and pinnable notes.

Loyalty & engagement

Reward returning guests and keep operations responsive.

Loyalty ledger

Append-only earn / redeem / tier events kept in sync on the profile.

Stays & lifetime value

First/last stay, total stays and nights, lifetime value.

Service-request board

Track guest requests on a Kanban workspace with due dates.

Communications log

Every email, call and message recorded against the guest.

How Guests / CRM connects

Part of one connected ecosystem

Acts as the single source of truth for guest identity — PMS bookings, POS sales and Dynamic Forms submissions all attach to the same profile, from first enquiry to final invoice.

See Guests / CRM in action

Book a 30-minute demo and we'll tailor it to your operation.